Clarence Says No

Clarence is the Keeper of Syntax and Salt.
He’s the studio’s editorial department, brand guardian, and mood regulator.
He doesn’t approve of glitter. He doesn’t approve of shortcuts.
And he especially doesn’t approve of anything that smells like mediocrity.

You’ll find his mark on a growing range of studio products—most often scent cards, wax melts, and definitions that walk a fine line between truth and warning label.

If Clarence signs off on something, you can expect:

• Clean language (even when it stings)
• Sharp edges (especially where you thought it would be soft)
• Zero pandering
• And a general refusal to explain himself twice

What qualifies for the Clarence seal?

• Studio-crafted scent names with definition cards
• Products that meet his impossibly high standards
• Ideas that Vera definitely tried to sabotage first

He doesn’t run the studio.
He just keeps it from getting sentimental.

If you see Clarence Says No on something,
you can assume it probably smells amazing, has a sting in the tail,
and is exactly the thing you didn’t know you needed.